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Managing your online catalog can be a challenging task, whether you are using Magento 2, Shopify, WooCommerce, or any other platform. Traditionally, catalog management involves manual efforts or the need for custom development, which can be time-consuming and costly. However, there is a simpler and more affordable solution available — ready-made eCommerce visual merchandising solutions. In this article, we will delve into the second option and explore how it can improve your catalog management strategy.

Ready-to-go eCommerce Visual Merchandising Solutions

These solutions are cloud-based services that offer convenience, flexibility, and ease of use. One such tool is Sortler, a proven online visual merchandising tool that provides a virtual online catalog synchronized with your real catalog. With Sortler, you can set up rules that dictate how products should be displayed on your online store page.

Here are some key features and benefits of using Sortler:

1. Task Automation: By defining rules for your online catalog, Sortler automates the management process. You can focus on tracking conversion rates and reducing the bounce rate while Sortler handles the placement of products.
2. Smart Prioritization: Sortler allows you to prioritize certain brands, collections, or types of products at the top of your catalog. This ensures that your most important items are prominently displayed to attract customer attention.
3. Handling Out-of-Stock Products: With Sortler, you can efficiently manage out-of-stock items. You can specify how these products should be prioritized in your catalog, ensuring that alternative options or related items are displayed instead.
4. Promoting Underperforming Products: Sortler helps boost the sales of underperforming products. It can make them more visible on your page or even offer discounts to encourage purchases if other measures fail.
5. Creation of Matching Combinations: Leveraging Sortler, you can automatically generate appealing product combinations. For example, a jewelry store can showcase a matching ring and pendant from the same collection, while a fashion store can pair a straw hat with sunglasses for the summer season.
6. Drag & Drop Feature: If you prefer a hands-on approach, Sortler allows you to manually rearrange products using a simple drag and drop interface. You can instantly see the visual impact of your changes, making catalog management more intuitive and efficient.

Moreover, Sortler is compatible with popular eCommerce platforms like Magento 2, Shopify, WooCommerce, and BigCommerce. It requires no coding knowledge, making it accessible to users with varying technical backgrounds. The goal is to help you achieve maximum results with minimum effort and investment.

In conclusion, implementing an online visual merchandising solution like Sortler can greatly enhance your catalog management strategy. It automates tasks, prioritizes products intelligently, handles out-of-stock items effectively, promotes underperforming products, facilitates the creation of attractive combinations, and offers a user-friendly interface for manual adjustments. Consider integrating such a solution into your eCommerce platform to optimize your catalog management processes and improve the overall shopping experience for your customers.