Is AMP a relevant factor for SEO positioning

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Yes , because it makes site pages load faster, and a site's speed is an SEO factor that affects rankings, as we know from last year's announcement on Google's Mobilegeddon , the algorithm update that has made the mobile friendliness of a site a relevant factor for web positioning.

A study produced by Ghostery shows the different amount of javascript tags present on the page of a New York Times article in three different versions of the same: Desktop, Mobile, AMP.

graph showing the javascript connections of a New York Times article optimized for mobile devices

Number of Javascript tags (note that increasing tags slows down the loading speed of your site's pages):

Desktop = 100+
Mobile = 60
AMP = 21
No , because the presence of HTML AMP on a site is not an SEO factor in itself, it "only" represents a sign of good web usability for mobile devices, as John Mueller , an expert Google analyst, explained well .

In ogni caso, resta lapidaria la dichiarazione di Matt Southern dello staff di Search Engine Journal: “My question is, what does it matter if AMP is a ranking signal or not if AMP content already has a one-way ticket to the top of the first page? For the most part AMP content is already ranking above organic results, which is one of the greatest ranking boosts one can ask for.”

These words introduce the main SEO ADVANTAGE produced by the AMP optimization of a site: inclusion in a carousel of search results published at the top of the page.
For this reason there is no need Phone Number List for AMP to be an SEO factor that improves web positioning , given that pages optimized with AMP html already have a preferential access route to the block of news selected by Google as pre-eminent compared to the others.

Below is an example, taken from La Stampa di Torino, which shows how an AMP article is displayed in a "carousel" among the results proposed at the top of the page by Google. The information block is composed of source + image + title/link + lightning icon flanked by the writing AMP.

Example of how AMP article pages are presented on Google for mobile viewing



Similarly to what happens with Google shopping products, displayed in boxes separate from the list of results that emerge from the SEO competition, articles optimized with AMP take advantage of a preferential lane that leads to greater prominence and visibility .