Understanding Search Engine Optimization (SEO)

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The Search Engine Optimization (SEO) is a strategic process aimed at enhancing a website’s visibility on search engines like Google. By optimizing various elements such as keywords, content quality, meta tags, and backlinks, SEO helps websites rank higher in search results. This increased visibility attracts more organic traffic, improves user engagement, and can lead to higher conversion rates. SEO encompasses both on-page techniques, such as optimizing HTML code and content, and off-page strategies, including link-building and social media marketing. Effective SEO is essential for businesses to improve their online presence and stay competitive in the digital landscape.